Sunday, March 2, 2014

The Sanctity of a strong 'Customer Base'....


A man of mid thirties had worked hard in his own small business he started at a young age after graduation and brought it to a success.... He used to pay utmost attention to his Customers and it became a habit with him.... Day and night, holiday or a working day and ultimately himself well or not well the man used to take certain attention, sincerely answer the Customer, see that his / her immediate need was taken care.... This attitude in him continued without a stop and his business flourished without a let down….

“I am ready to serve my Customer at an extra cost.... If required, I don’t mind spending more than what I receive in the process but want to regain the his / her satisfaction and you know one satisfied Customer brings you ten future Customers….” thus he used to say.... His devotion to Customer was so unique and unmatched that the other Contenders in the field were automatically kept off without a say....

Such a personality too slowly started thinking different…. It happens…. It is said that we are different roughly at every five year stages of life.... Thus, the man of mid thirties as he entered forties, was a dissatisfied man who felt that his ambition in life was different and some how he got into this unending working…. Soon it gained momentum, he could no more control himself and on one of the days met an elderly well-wisher who was known for his wisdom and sincerely sought his advice on winding up the business.... “I want to do some thing extra ordinary in life and that way monies are never a problem with me.... I feel that I got into a wrong line of this business….” said the man....

The elderly looked at him, smiled and said, “My dear! As I know, you are doing an honest business and you are not after money.... Had these not been the reasons with you, I would have straight away told you to pursue what you liked to do.... But you know….” the elderly paused a while and continued, “You have built an Empire in time through your dedication, hard work and with a ‘Never mind attitude....’ The outcome of these three entities is always sacred and that has to be respected for ever.... If you get away from this Empire, soon unscrupulous and money minded people surely occupy the field and instead of devotion and dedication, greed and looting would prevail everywhere which bring in untold miseries and unhappiness all around.... And the Customers here thus suffer and of course at large, the people too....”

“Let me tell you.... Your dissatisfaction should never bring down this Empire!   Let your Customers alone say that they would be happy if you do this.... Till that time what has gained momentum should continue and that way alone you are doing the best in / for your life...” concluded the gentleman....

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