KNOWLEDGE AND FAMILIARITY.. WHAT ARE THEY LIKE?

A man on a day, visited the distant place thousands of miles away from his native place on the other part of the globe. The next day, he was at the nearby grocery cum fancy store for buying few items. Everything looked a bit different at the new place in respect of the

• Local English spoken, 
• Social customs followed and 
• Rules and regulations around.. 

He

• Picked up the required items marked the cheapest, 
• Kept a single currency note of higher denomination ready in his hand, 
• Handed over the note as soon as the items were billed, 
• Collected the change/items

SILENTLY..

And walked out of the store hurriedly!

A week passed and the man had to venture out again to buy. There, he

• Picked up what he wanted marked the cheapest, 
• Kept a single currency note of a little higher denomination ready in his hand, 
• Handed over the note as soon as the items were billed, 
• Collected the change/items

WITH A SMILE,

And walked out of the store slowly in a relaxed way!

Another week passed. That time, the man at the store

• Picked up what he wanted all good items, 
• Carefully looked at the display while billing for the total cost, 
• Gave almost the required cash, 
• Took back the small change/items saying

"THANK YOU!"

And came out with all ease!

Soon in few months at the store, as the man started

• Greeting few people saying ‘Hi’ with a smile 
• Picking up the best items required, equally 
• Noticed few ‘self check-out counters’ and decided to give a try there, 
• Felt some confusion but quickly took some help there and exclaiming

"AH! I DID IT!"

Completed his buying and came out victoriously!

His visit to the foreign place ended by then and he was back to his native. But in 2 months time, he was again there and on the day of his arrival itself at the new place, he was at the stores and after picking up his items soon was at the automatic counters,

• Briskly scanning the items, 
• Inserting the cash, 
• Collecting the change/items and 
• As some other customer requested for help smiled and saying,

"NO PROBLEM.. I'LL HELP!"

Helped there and subsequently walked out with his bags!

After a while.. On a day, the man was heard requesting at the shop,

• "Hi! I billed this item yesterday and am finding it defective.. 

CAN I EXCHANGE THE ITEM PLEASE?

Here are the receipt and the item intact!"

On another day later, he was heard saying,

• “Hi! I don't like this item. Don’t have bill for that but you can check on your computers for the details..

I NEED THE REPLACEMENT..

Here are the items!"

Finally it was time for the man to return again from the foreign land. The day before his travel, he was seen at the same shop arguing on something..

“Sir! This's beyond the period of exchange. Sorry.. We can't exchange!”

• “Why not? As a customer, I'm unhappy with your item. The time limit might have crossed, but I see no great point in that. The item is intact and you can use it a 100%. And please.. Don’t want any replacement 

JUST NEED MY CASH BACK!”

Keywords: FAMILIARITY, KNOWLEDGE