THE OTHER 'ART OF LIVING'.. WHAT'S IT LIKE?



“Our product is the unique combination of few basic ingredients directly obtained from nature. Visit us at our place and experience the difference. You'll sure agree to what we say!”

Was the bold caption of an advertisement suddenly seen everywhere. A few people soon decided to assess the Maker's assertion and on a day visited the said place..

As men and women entered the venue, they were greeted with all warmth and were soon lead to a central place where they could see few

• Colorful handwritten slogans and
• Humorous cartoons saying how ‘good’ many times never talked of and ‘nice' alone stressed

With a bottom caption saying

‘We've totally freed ourselves from all this talk.. 'Nice' is OK but never at the cost of 'good!’

Further to that, they were lead to a special room wherein

• The history of the product was presented to them describing how a similar product was used in ancient times and patronized by the famous people of those times through beautiful sketches and paintings and

• The geography of the ingredients was talked of describing the places of the world where the ingredients were grown/picked from nature etc etc.. 

After the brief, the visitors were led to a hall with a few neatly arranged chairs and tables from where sitting under the centuries old fans with the cool breeze from top, they in a relaxing way could observe the makers of the product in distance in glass cubicles seen all time busy in their own ways..

• A few smiling and singing, 
• One dancing in style and moving the items around, 
• A man looking intently through glass into a process and adjusting a certain mechanism and 
• A few moving busily around.. 

All in their own

• Special attires, 
• Clean looks and 
• Colorful caps.. 

With

The Head in distance standing and overseeing the activities!

The Scene no doubt, reflected the best quality possible on earth when

• Attention paid, 
• Patience practiced, 
• Sincerity expressed and 
• Hard work followed!

Finally, the people were led thru' a serene passage with a warm send off by the staff with every one carrying a great value and importance to the product in their minds..

No need to say.. On the D-day,

• The product was launched in the market, 
• The sales in no time picked up and soon 
• Touched the skies with continuous profits flowing in

With the owner in a short time becoming

The talk of the town and
A well-to-do personality around..

Time never waits, life went on thus and the owner became old. Finally there was a day when that business had to be passed on to his only one son. In that context, the owner described all the

• Relevant procedures, 
• Processes, 
• Presentations, 
• Descriptions 

To his son and said in the end,

“Dear! Continue all these as they are and you'll shine the best in this business!"

The son with all curiosity asked,

"Dad! That's OK. But you haven't told me the superiority of our product in respect of it's

Content and
Usefulness!"

The dad smiled, said in a softer tone,

"That's a secret and you need to necessarily find it out as you continue doing your business. Best Wishes!"

And mused within..

"How can I tell my boy at this point of time that my product is in no way

• Superior to those available in the market at much cheaper price and is equally
• Inferior compared to the similar ancient products 

Other than myself

Improving it's presentation to people which clicked here in a great way with my own working people too not knowing that hidden fact even today!”

Keywords: LIVING, ART