THE 'TUG OF WAR' THAT CAN NEVER BE LET OFF!

• On a day at a corner in the forest the cheetah awaits, the deer sighted, the cheetah runs and happily succeeds in his mission with the deer miserably failing in its escape plan because of the lesser initial distance between them..

• On a subsequent day with a proud feeling the cheetah awaits at another corner in the forest, a new deer sighted, the cheetah runs but strangely fails in his mission with the new deer casually getting thru' it's escape plan because of more initial distance between them.. 

• The next day believing in the 1st corner the cheetah awaits there, the same new deer sighted, the cheetah runs but squarely fails in his mission with the new deer getting thru' it's smart escape plan of starting early.. 

• Further to that day back to the 2nd corner the cheetah awaits, the same new deer sighted, the cheetah runs and to his surprise is thru' his mission with the new deer miserably failing thru' its lax escape plan of starting late..

• On another day at the same 2nd corner, the cheetah awaits, another new deer sighted, the cheetah runs but straight away fails in his mission as he gets hurt in his leg with the new deer getting thru' even with it's lax escape plan..  

• Subsequent to recovery on a day back to the 1st corner all along blaming the fate the cheetah awaits, the same 2nd new deer sighted, the cheetah runs and surprisingly is thru' his mission with the new deer totally failing as it suddenly trips over in spite of hatching a smart escape plan..

with the basic qualities of cheetah and deer remaining the same all along Viz., 

• The cheetah can run faster than the deer but only for a short time and 
• The deer can never compete with cheetah in speed but can run for a longer time! 

This is the exact Competitive Business Scenario in the world with the

• Basic inherent skills of the Core Working Group, 
• Timely decisions and actions of Management and 
• The crucial factors played by the Providence 

together making a Venture a Success or Failure!

Keywords: Cheetah, deer, tug of war, competitive business